Leeds Building Society is the 5th largest building society in the UK, and as part of introducing a new visual identity and brand proposition, the need for a new-look website was realised.
We partnered with Thompson Brand Partners — the agency responsible for the new identity — to work in collaboration on the project. Combining their knowledge of the brand, design and content skills, with our knowledge of UX and technical implementation, we were able to re-design the website to be fully responsive and offer the customers of Leeds Building Society an online experience unlike any other.
The core brand proposition is focussed on ‘helping you get on with life’. With that in mind, we worked with Thompson to create the most user-friendly website possible. We centred our attention on dissecting complicated information into manageable chunks and creating a refined reading experience throughout. After all, finding the perfect mortgage or choosing a savings account can be a complicated experience.
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This is a huge step forward for the Society […]. The Thompson/What Creative team has led us expertly through the complex process of looking at ourselves, re-articulating what our brand stands for and bringing that to life in a modern and effective way… — Nikki Marsh, Head of Marketing and E-Commerce