Posts Tagged ‘twitter’

Decode Exhibition at V.A London

Thursday, January 7th, 2010

Christmas is over and its a New Year! What better way to start 2010 than an inspirational vist to ‘Decode’, the brand new exhibition at the Victoria Albert Museum.

The exhibition is a collaboration between the V&A and onedotzero, a contemporary arts organisation operating internationally with a remit to promote innovation across all forms of moving image and interactive a. It explores digital technology though artwork and installation pieces. These are separated into three current digital design themes; Code, Interactivity, and Network.

Code shows how computer code, whether bespoke and tailored, or hacked and shared, has become a new design tool; Interactivity presents works that respond to our physical presence; Network charts or reworks the traces we leave behind.

We visited Decode on a trip to London and on first impressions we were very impressed. The exhibition was a little smaller than expected, however, all in all there are some excellent pieces. Physical computing is a passion of ours and last year we produced the Twitter installation ‘Status 2.0′. We left the exhibition feeling very inspired and looking forward to hopefully developing more interactive installations this year.

Below are a selection of our favourite pieces from Decode:

Dandelion (2009)

Interactive art installation which features a hairdryer, adaptive and meditative sound collages and a 3D rendered dandelion.

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Does Your Company Need Social Media?

Friday, December 18th, 2009

There are so many articles about social media all over the newspapers at the moment: companies personally addressing customer complaints, celebrities taking over Twitter, books being published in excerpts of 140 characters…but what does social media mean for your company? And do you need it?

If you’re considering social media, you should think carefully about what you want to achieve from using it. The primary reason to use it is to engage the customer; creating two-way communication shows you care about the customer and want to listen to them. Although their feedback may not always be positive, it’s important to handle the rough with the smooth and provides a valuable lesson in PR.

Timely and regular communication is expected in what has become an extremely fast-paced society. Ensuring you update at regular intervals means your community can begin to grow organically as more people find out about you. I’ve seen too many campaigns started without forward planning and abandoned after a couple of months. Key campaigns that are marked in the calendar should have social media planned into the list of activities surrounding them.

So what types of social media do you need? Let’s consider three of the most popular ones: blogs, Facebook, and Twitter.

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