The styling and formating of marketing emails is a fine art, but many people are missing a key factor with their design and build that may make or break the user’s decision to view the email in its entirety…
We are all familiar with an email dropping in our inbox and appearing as blank white space:
The above image is an example of emails not being designed and built to work with images disabled. To help with explaining this process I have built a quick email to illustrate how alt tags can be styled, cells coloured, and text positioned to produce a professional looking email before any images have been downloaded. By using these techniques the user will be given an impression of the message, and an incentive to turn on images and view your email in it’s entirety.
