The Importance of User-Centered Design
Thursday, September 8th, 2011
Let me introduce myself, I’m what you call “a user”
So, you might be thinking this is something of a contrived statement? One that is to lead on to an article full of humorous wit and intrigue, maybe with a twist! Well, I’m afraid such an assumption may lead to nothing more than bitter disappointment. But hold on and wait just a moment longer, there is a reason for doing so.
Okay, let’s get down to the nitty-grit, the nuts and bolts, the crux, the real reason why we’re all here.
Your latest site build has gone live – it’s looking good, it’s on-brand, it’s ticking all right the boxes, it’s a master piece of modern art, a real winner. The analytics figures are beginning to come through and traffic is hitting the site in huge numbers… It’s looking like a massive success, the client is going to be ecstatic, joyous beyond all belief. You’ve got them now; a roaring success and new business will indeed be yours for the taking.
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