Online Marketing / Email Design

Overview

Email marketing is a tricky business. Firstly you have to get customers to sign up, secondly you have to get them to open your email, thirdly they have to see a product that they want, and then finally they have to go to your website and actually purchase that product... That's four processes and four opportunities to lose sales. Then, on top of all this a lot of email clients deal with emails differently; rendering fonts at slightly different sizes, stripping out or ignoring certain bits of code, or even just sticking it straight in the spam box.

Due to all these reasons, you really have to know what you're doing in order to create an effective newsletter.

Precision is Key

We are very careful in the way that we design our emails. We use as much 'live' text as possible and create layouts that can be built to withstand the differences between email clients. We scrutinize the code and test in all the major email systems for errors, and even make sure that when images are disabled it is still legible and holds some form of design and layout.

This attention to detail will give your campaigns the best possible chance of having a positive impact and reaching the customers that matter. Intelligent subject lines coupled with bespoke, carefully thought out design and implementation will set you above your competitors in a very crowded market.