Archive for April, 2010

An Introduction to Digital Marketing – Part 2: Blogging

Wednesday, April 28th, 2010

Last week saw the start of a two part series of posts entitled “An Introduction to Digital Marketing” whereby we began talking through some of the slides that we presented at the University of Huddersfield Barnsley Campus a few weeks ago. Part 1: Social Networking discussed various social media platforms and what they can be useful for, as well as going into detail on how to get your work seen by as many people as possible.

As we mentioned last week, this series is designed to educate newcomers to Web about the easiest ways to market themselves online, and probably won’t tell all you hardcore Internet geeks anything you don’t already know…

This week we will be talking about the benefits of blogging, and how sometimes, if done correctly, it can be even more effective than using the likes of Facebook and Twitter to draw attention to your creative output.

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An Introduction to Digital Marketing - Part 1: Social Networking

Tuesday, April 20th, 2010

A few weeks ago we were asked to visit the University of Huddersfield Barnsley Campus to give a talk on digital marketing. The group that we presented to were a mix of creatives from a range of backgrounds, but none of whom had much experience in trying to sell themselves online. There were jewellers, potters, fine artists, photographers, graphic designers; basically everyone except web designers / developers.

We had a three hour slot that was split into two halves: ‘Social Media’ and ‘Online Portfolios’ - but we covered far too much to fit into one blog post so we have decided to split it between two articles over the next couple of weeks… Seeing as though we recently wrote a post on Online Portfolios we aren’t going to bother with that, and instead split Social Media in half: ‘Social Networking’ and ‘Blogging’. In these articles we will be showing a selection of the slides that we used for the presentation, along with some expanded slide notes to elaborate on each point.

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Recent Print Design Work

Tuesday, April 13th, 2010

For the last couple of months we’ve been doing quite a lot of printwork for our clients. Over the weekend we took the time to photograph some of the stationary and business cards for our new website (coming in the next few weeks), but thought that we’d share it now anyway!

ECF Special Alloys

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Web Design For The Browser, Not The Printer

Thursday, April 1st, 2010

One of my pet hates is when designers preview the websites they’re working on as an emailed .jpg, rather than as an HTML file within the browser (which usually results in it being printed by the client). A design looks completely different when it’s printed out to how it does on the screen - not only are you printing a 72dpi / RGB design, but a printer renders text and images completely differently to a monitor. A website is a piece of interactive digital artwork and so should be shown in this way, even in the first stages of it’s development. Seeing as though 1024 x 768 is still the most popular screen size, when presenting your designs you should obviously make sure they work at this resolution, but by putting your design in a HTML file you are able to present it in any number of resolutions - Go on, impress your client by going that little step further and help them see that their site will look different, but just as great, on their computer compared to your 27″ iMac! ;-)

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