We always strive to use the latest technologies and techniques in all our work, especially on digital projects. Technology changes and moves so quickly keeping up to date can be difficult, but it’s essential in the web industry, and luckily I love experimenting with new code.
We were ahead of the game with responsive web design and we’re now developing this further with responsive e-commerce solutions. A common issue with responsive web design is serving the correct images to relevant devices. To try and get around this we approach our web builds “mobile first”, so this avoids the issue of loading large core images on smaller devices, but with more and more devices having high dpi screens such as the new Apple MacBook Pro and the Samsung Galaxy S3 we now find ourselves in need of four image types: mobile, mobile retina, desktop and desktop retina.
Up until recently high dpi displays were only a major concern on mobile devices, but Apple’s MBP has now brought it to a desktop device, and it’s only a matter of time before other manufacturers follow. We need to be ready.