An Introduction to Digital Marketing - Part 1: Social Networking
Tuesday, April 20th, 2010
A few weeks ago we were asked to visit the University of Huddersfield Barnsley Campus to give a talk on digital marketing. The group that we presented to were a mix of creatives from a range of backgrounds, but none of whom had much experience in trying to sell themselves online. There were jewellers, potters, fine artists, photographers, graphic designers; basically everyone except web designers / developers.
We had a three hour slot that was split into two halves: ‘Social Media’ and ‘Online Portfolios’ - but we covered far too much to fit into one blog post so we have decided to split it between two articles over the next couple of weeks… Seeing as though we recently wrote a post on Online Portfolios we aren’t going to bother with that, and instead split Social Media in half: ‘Social Networking’ and ‘Blogging’. In these articles we will be showing a selection of the slides that we used for the presentation, along with some expanded slide notes to elaborate on each point.
